Artificial intelligence (AI) has become a driver of transformation in the business world, offering significant benefits ranging from automation to innovation. This article explores the concrete benefits of AI for businesses, illustrated with relevant examples.
One of the main benefits of AI is its ability to automate repetitive tasks. For example, Amazon uses robots in its warehouses to sort and move products, which significantly reduces the time needed to prepare orders and limits errors.
AI also makes it possible to improve the decision making through accurate data analyses. Netflix, for example, uses AI to analyze viewing preferences and suggest personalized shows and movies, improving user engagement and customer satisfaction.
Spotify uses AI algorithms to create personalized playlists for each user, a strategy that has helped build loyalty among its subscriber base by offering a unique user experience.
AI also helps reduce operational costs. For example, UPS uses its AI-based ORION (On-Road Integrated Optimization and Navigation) tool to optimize delivery routes, saving millions of dollars in fuel and labor time every year.
In terms of innovation, AI plays a key role. DeepMind, an Alphabet company, has developed AlphaFold, an AI that can predict protein structures with revolutionary precision, opening new paths in biomedical research.
The use of AI can also strengthen the competitive advantage. Tesla is integrating AI into its vehicles to offer advanced autonomous driving features, setting itself apart in the automotive sector.
In terms of risk management and compliance, banks use AI to detect fraudulent activities in real time, thus protecting the assets of the company and its customers.
The supply chain optimization is another area where AI excels. IBM Watson is used in logistics to predict demands and manage inventory, making the supply chain more efficient and responsive.
AI is a powerful force that is transforming businesses by improving efficiency, driving innovation, and improving customer experiences. The examples given illustrate how various sectors are taking advantage of AI to remain competitive and meet changing market expectations.
jonathan
CEO - AI Strategist
jonathan.delmas@strat37.com