Generative AI is transforming the sales sector by boosting the productivity of sales professionals, saving them an average of 4.5 hours per week. It automates repetitive tasks and enhances customer interactions, while also requiring new skills. However, data security and human oversight remain critical for building trust. The adoption of AI follows two stages: rapid integration of tools, followed by optimization based on data quality. This technology becomes a strategic partner, enriching the role of sales professionals without replacing them.

Anthropic has introduced a major advancement with Claude 3.5 Sonnet, an AI featuring the new "Computer Use" capability designed to automate actions on a computer naturally. Built to assist teams with their daily tasks, Claude can navigate interfaces, fill out forms, and manage data with precision, simulating human actions. This innovation opens new horizons for businesses looking to streamline their processes with a proactive, high-performance AI.

An AI dashboard is essential for retail and e-commerce, tracking key metrics such as sales forecasts, inventory management, returns, customer feedback analysis, and personalization. This makes it possible to optimize decisions, anticipate demand, reduce costs, and improve the customer experience, thus offering a decisive competitive advantage.

In retail, managing product information across multiple channels is a challenge. A PIM centralizes and ensures data consistency, improving efficiency and the customer experience. When combined with an AI Dashboard, it allows businesses to analyze this data to anticipate trends, optimize pricing, and enhance overall performance. This guide explains the benefits of a PIM, how to choose the right one, and its link with AI for optimal retail operations management.