Business Intelligence (BI) has long dominated data analysis, allowing businesses to structure and visualize information. However, artificial intelligence (AI) is revolutionizing this approach by adding a predictive and prescriptive dimension, allowing businesses to anticipate trends and automate analyses. AI democratizes access to data through simple interfaces, improves agility in the face of rapid change, and offers more accurate contextual intelligence. In addition, process automation allows for a quick return on investment. AI is thus transcending traditional BI, becoming essential for businesses that want to make full use of their data.

Generative AI is transforming the sales sector by boosting the productivity of sales professionals, saving them an average of 4.5 hours per week. It automates repetitive tasks and enhances customer interactions, while also requiring new skills. However, data security and human oversight remain critical for building trust. The adoption of AI follows two stages: rapid integration of tools, followed by optimization based on data quality. This technology becomes a strategic partner, enriching the role of sales professionals without replacing them.

Anthropic has introduced a major advancement with Claude 3.5 Sonnet, an AI featuring the new "Computer Use" capability designed to automate actions on a computer naturally. Built to assist teams with their daily tasks, Claude can navigate interfaces, fill out forms, and manage data with precision, simulating human actions. This innovation opens new horizons for businesses looking to streamline their processes with a proactive, high-performance AI.

An AI dashboard is essential for retail and e-commerce, tracking key metrics such as sales forecasts, inventory management, returns, customer feedback analysis, and personalization. This makes it possible to optimize decisions, anticipate demand, reduce costs, and improve the customer experience, thus offering a decisive competitive advantage.