How AI Improved the Online Visibility of an Industry Leader

In an ultra-competitive digital landscape, search engine optimization (SEO) plays a crucial role in ensuring the visibility of an e-commerce or industrial website. However, large-scale SEO optimization presents a major challenge, especially for catalogs containing hundreds of thousands of products. Thanks to artificial intelligence, it is now possible to automate this process and enhance content quality to boost online performance.

Project Context

Our client, a renowned industrial company, faced several issues:

• A massive volume of product pages: 600,000 references requiring SEO optimization.
• A long and error-prone manual process: Updating product pages manually was inefficient and time-consuming.
• Insufficient SEO ranking: Product pages lacked detailed descriptions and optimized alt tags.

Without an automated solution, it would have taken years to update the entire catalog.

Challenges of Large-Scale SEO Optimization

Optimizing the SEO of a large catalog involves several challenges:

1. Managing vast amounts of data: Each product page must be analyzed and enriched with precise descriptions and alt tags.
2. Ensuring SEO consistency: Optimization must be uniform and relevant to avoid duplication or inconsistencies.
3. Adapting to search engine algorithms: Content must be optimized to maximize indexing and ranking potential.

AI enabled the automation of all these tasks and significantly improved SEO performance.

The AI Solution Implemented

We developed an AI-driven solution in three steps:

1. Image Analysis and Processing

AI used computer vision to analyze each product image and extract key attributes (color, size, material, etc.).

2. Automatic Description Generation

Using natural language processing (NLP) algorithms, we generated SEO-optimized descriptions incorporating strategic keywords and engaging phrasing.

3. Alt Tag Optimization

Alt tags were automatically generated and integrated to improve image search rankings and enhance search engine indexing.

Results Achieved

Using AI led to significant gains:

• 100% of product pages optimized: A fully automated and consistent catalog update.
• 35% increase in organic traffic: Improved visibility and higher rankings on search engines.
• Significant time savings: Optimization completed in weeks instead of years.

Why Use AI for SEO?

Artificial intelligence is a powerful asset for companies looking to enhance their search engine rankings:

• Scalability: Ability to process hundreds of thousands of pages quickly.
• Continuous improvement: Automatic adaptation to changes in search engine algorithms.
• Increased productivity: Elimination of time-consuming manual tasks and optimization of internal resources.

Conclusion

Thanks to AI, our client transformed an inefficient manual process into an automated and SEO-optimized solution. This approach improved the online visibility of their product catalog and significantly increased organic traffic.

Are you looking to optimize your product catalog's SEO at scale? Contact us to discover how AI can boost your online performance!