background
A distribution player had thousands more product sheets, which were not very structured, from multiple sources and were not very optimized for digital technology. The company needed a tool to centralize data management and launch large-scale enrichment while maintaining control.
Challenge
- Incomplete, technical, or inconsistent product descriptions
- Lack of structure on attributes (sizes, colors, materials...)
- Waste of time identifying missing or incorrect data
- Low SEO visibility despite a very large catalog
StratBoard™ Solution
- Deploying a StratBoard™ dedicated to product quality, connected to the internal bases
- Tracking dashboard : number of files to be enriched, anomalies, incorrect matches, missing categories
- One-click actions via the interface: error correction, AI enrichment, category identification
- Integrated AI engines : computer vision for visuals, automatic generation of descriptions, structuring of attributes
Results
✅ Real-time monitoring of +2K product sheets
✅ 100% of data enriched via a controlled workflow
✅ +35% organic traffic thanks to optimized content
Conclusion
The StratBoard™ allowed the company to manage its entire product data enrichment process, with a simple interface, clear KPIs, and embedded AI to scale — without sacrificing quality.
