Microsoft Clarity

Introduction to Microsoft Clarity

Microsoft Clarity is a platform for behavioral analysis innovative designed to offer an in-depth view of how users interact with websites. Developed by Microsoft, this free solution uses open source technology to enrich the user experience and optimize the performance of websites.

Clarity Key Features

Instant heatmaps

The heatmaps of Clarity visualizes intense interactions on a page, such as clicks and scrolls. This feature allows site administrators to understand the areas of maximum user attention, providing the ability to compare behaviors between different pages or user segments and analyze A/B test results.

Session Recordings

Clarity offers the possibility of directly observing how users navigate on a site, facilitating the identification of problem areas or bugs. Recordings can be filtered and analyzed for a detailed understanding of specific visitor behaviors.

Statistical integration and analysis

Integrable with Google Analytics, Clarity enriches behavioral data with a comprehensive dashboard that shows key metrics such as angry clicks and invalid interactions, helping to quickly identify and correct problems.

Artificial intelligence at the heart of Clarity

Advanced heatmap analysis

Thanks to the artificial intelligence, Clarity intelligently interprets heatmap data, identifying trends and anomalies in user behavior that may indicate areas of unusual interest or neglect.

Improving session recordings

THEAI allows for sophisticated segmentation of records, making it easy to detect navigation patterns and quickly recognize problems such as angry clicks or points of friction.

Customizing filters

THEartificial intelligence helps customize analysis filters, adapting to past interactions to provide more relevant and targeted perspectives.

Copilot in Clarity: dialogue and decision based on data

Intuitive interaction with data

Copilot within Clarity, powered by GPT, turns data analysis into a conversation interactive. This feature allows users to ask direct questions and get concise answers, making complex data analysis accessible to everyone.

Key points of the retransmission of the sessions

The user journeys generated by theAI Using session recordings save time and productivity, offering accurate visualizations that help quickly identify and resolve points of engagement or friction.

Clarity implementation and ongoing benefits

Ease of installation

Users can easily integrate Clarity to their website by registering, adding the tracking code, and setting up the integration with Google Analytics.

Global use and compliance

Used by over 100,000 sites around the world, Clarity is completely free and complies with standards RGPD and CCPA, ensuring secure and responsible management of user data.

Conclusion

With the integration of advanced technologies such as artificial intelligence and Copilot, Microsoft Clarity is positioned not only as a powerful tool for behavioral analysis but also as a dynamic platform for augmented intelligence. This free tool helps businesses understand and optimize the user experience proactively, facilitating informed decision-making based on accurate data.

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