Enhancing SEO with AI-enriched data

Case study:

This case study examines how an e-commerce leader, in partnership with Strat37, transformed their product sheet management by leveraging artificial intelligence to automate the creation of product descriptions and alt tags. This innovative collaboration harnessed AI's capabilities to interpret product images, generating accurate descriptive content and optimized alt tags, crucial for improving the SEO of their products.

Issues:

As a leader in the e-commerce sector, our client faced the daunting task of optimizing their extensive online product catalog, comprising over ten thousand items. The manual process of writing descriptions and alt tags for thousands of images and product sheets was not only time-consuming but also prone to inconsistencies and human errors, negatively impacting the effectiveness of their natural search engine optimization (SEO).

Solution:

Strat37 developed a sophisticated artificial intelligence algorithm capable of:

1. Analyzing product images
2. Automatically extracting relevant descriptive text
3. Generating SEO-optimized alt tags

This approach ensures consistency and enhanced SEO quality across the entire online catalog.

Implementation:

The solution was implemented through three key steps:

• Image Analysis: The algorithm employs computer vision to identify and comprehend the content of product images.
• Text Generation: Utilizing natural language processing (NLP), it produces accurate and informative descriptions.
• Alt Tag Optimization: The algorithm incorporates strategic keywords to improve image indexing and search visibility.

Results:

The implementation of this AI-driven solution yielded significant benefits:

1. Time Savings: Automatic content generation substantially reduced the time required to optimize each product.
2. Increased Efficiency: The algorithm ensures product information is consistently updated without manual intervention.
3. SEO Optimization: The AI-generated descriptions and alt tags improved the ranking of products in search results, enhancing their visibility and driving increased online traffic.

This case study demonstrates Strat37's expertise in applying AI solutions to real-world e-commerce challenges, showcasing our ability to deliver tangible improvements in efficiency and SEO performance.